About pbSmart Connections: An Overview

Want an easy and inexpensive way to promote sales and specials? Stay in touch with your customers? Or send out invitations to events? You’ve come to the right place. (By the way, if you come across a word or term you’re not sure of, just check our pbSmart™ Connections glossary.

pbSmart Connections is email marketing software loaded with the templates and tools you need to build effective and engaging email campaigns. You can use it anywhere, anytime – all you need is a laptop and an internet connection.

Create engaging emails in minutes. pbSmart Connections requires zero technical knowledge to quickly create professional email marketing campaigns. Whether you choose from one of the many HTML email templates or upload your own, pbSmart Connections makes it easy to prepare and deliver your message to your contacts.

High-impact designs without the hassle. The new pbSmart Connections Email Design Builder makes it easier than ever before to create visually-stunning email marketing campaigns. Browse the HTML Email Template Gallery to choose from over 400 modern, professionally-designed templates in a wide range of categories. Each template is 100% customizable to let you create precisely the brand impact needed for your campaign. pbSmart Connections also comes with an intuitive, easy-to-use image editor for total control over your designs. Get the look of an expensive, custom-made email campaign without investing the time or budget!

Segmentation made simple. Use our intuitive list management tools to increase your message relevance. You can also slice and dice your subscribers’ list any way you can imagine to increase your message relevance. Plus, you’ll be able to group and target subscribers based on demographic information or whatever date criteria you choose.

Create dynamic segments with Filters. Filters are also used to target people within your contact list. Unlike lists, filter counts change as subscriber data changes, like creating a real-time query on your database of subscribers. Filters are created by specifying one or more parameters (e.g., male, lives in a specific zip code, became a subscriber in the last 2 weeks). Combine your parameters with ‘AND’ or ‘OR’ conjunctions to target very specific subscriber segments.

Send timely, automated campaigns. Schedule by hand or set it up so your emails can be sent automatically at a date and time of your choice. Just select the creative, specify the From, Subject and To whom it should go, and then send it immediately or schedule it for later. While you can schedule email campaigns to be sent anytime day or night, pbSmart Connections Workflows make it easy to set up automated campaigns as well. Our servers work 24/7 so there’s no need to worry about available sending times.

Create & optimize automated workflows Workflows constantly check for qualifying subscribers. Once a subscriber is automatically inserted into a Workflow, the pbSmart Connections system will deploy the messages you set up depending on subscribers’ information. Using pbSmart Connections Workflows will save you hours of time to focus on overall strategy rather than individual email Campaigns. Your subscribers will appreciate it and your response metrics will show it.

View reports in easy-to-understand graphs and charts. In depth & easy to understand reporting that lets you easily identify top performing domains, data sources and email campaigns. You can also spot positive and negative trends through actionable data geared to provide the information needed to maximize program response.

You will have access to all of the following tracking reports:

• Campaign Summary
• Domain Reporting
• Trend Analysis
• Bounce Reporting
• Comparative Reporting
• Subscriber History
• Complaint Reporting
• Google Analytics Integration