Target customers with Enhanced Workflows

Use one or more of the advanced email list filters to create more targeted and powerful customer communication using workflows. Combining all of the filters available through pbSmart Connections helps you create communication strategies for each unique group of customers with precise timing.  Advanced Email Workflow An example of an advanced email marketing workflow combining multiple list filters is displayed as an infographic below. Here customers are segmented into two groups; Has Opened your email marketing campaign but not purchased and Has Opened your email campaign and has purchased within the last 7 days. Each customer will then move through the workflow receiving additional triggered emails designed for that customer set. In this example, once customers have completed the workflow they are placed on the new customer list and reported as Workflow Complete in the available reports.