How to Create an Email Campaign

Creating an email campaign requires an understanding of building a template with your company logo, using customer list data to personalize your message, and selecting when your list will receive your email newsletters. Use our resources below to learn how to create an email campaign with pbSmart Connections. Best practices in email creative Here is a list of basic creative rules to follow to ensure emails stand out and get read. Read More How to use email marketing templates Using email templates is a quick and easy way to design emails for your email marketing campaign. Read More How to Add Hyperlinks, Images, Smart Elements and More into HTML Email Templates See how easy it is to insert images, hyperlinks and Smart Elements into your HTML email templates. Read More How to Change Styles and Colors  in Email Templates See how easy it is to customize pbSmart Connections HTML templates by changing colors and styles. Read More pbSmart™ Connections: Working with Tables in an Email Template Learn how to create and customize tables within your email template using the Email Template Designer. Read More How to Make HTML Email Templates If you know how to use HTML, you can download your own email designs through pbSmart Connections. Read More How to use pbSmart Connections Image Editor Easily upload, size and edit your logos, images and more using the new pbSmart Connections Image Editor. Read More Creating Email Templates with the Email Template Designer Learn all about creating HTML email promotions, invitations and newsletters with our new Email Template Designer. Read More    Personalizing customer emails using database fields Personalizing your email newsletters can lead to better open rates. See how easy it is to personalize HTML emails with pbSmart Connections. Read More Video: Creating a text version of an email [1:25] Creating a text version of an email newsletter will ensure your message displays when an HTML Newsletter will not load in a recipient’s email browser. Watch How to schedule an email campaign Send out email campaigns on any date, at any time using pbSmart Connections' campaign scheduling tool. Read More Video: Using workflows: the basics [4:28] Workflows enable you to set rules on who receives a certain email and at when. This will help automate your campaigns and save you time. Watch