Design your own emails by downloading a creative.

While templates are handy and allow you to design emails quickly and easily, there may be times when you want to create an email campaign that’s a bit more unique. If you happen to know a thing or two about HTML, you can download your own HTML directly into our system. This gives you the freedom to design email templates and create any look and feel you like.

Here’s how to make HTML email templates:
  • Go to the ‘Emails’ tab.
  • Click ‘Create’, and start to walk through the step-by-step email creation process to make an email template.
After you’ve named your email and selected a few settings, you can then download your own email design.

How to download your creative/email design:

First, make sure you’ve imported your subscriber (contact) list into your account.

Next:
  • Click on the button ‘Custom HTML’ found at the bottom left under ‘Use my own HTML’.
  • Click on ‘HTML Tools’.
  • Select ‘Download HTML’ to enter the URL to transfer the creative file you wish directly into pbSmart Connections.
Before saving your email design, be sure to provide a text version for your customers who cannot or choose not to view HTML emails. To create a text backup:
  • Click on the ‘Text Version’ tab.
  • Click ‘Extract Text Version’. The system automatically extracts all copy included in the HTML version of your creative.
  • Modify as you would like and then click ‘Save’ to save your email creative into your pbSmart Connections account.

Once your creative is ready to go, pbSmart Connections will walk you through defining your recipient list (email target) and sending or scheduling your email delivery.

For more information on how to make HTML emails, watch our video on designing email using templates.