Doing a QR marketing campaign presents a great opportunity to collect email addresses that you can use for future marketing and advertising efforts.

To create a QR marketing campaign, you will choose your campaign type, create and customize your QR code and then write your headline and campaign message. Below your campaign message, you will have the option to capture email addresses and phone messages.

If you're doing a Coupon, Event or Information campaign:


The process is the same whether you are creating a mobile web page for a QR campaign to offer a coupon, to promote and event or to provide your customers with additional information. First you will choose the campaign type. Then you will create a headline. After writing the headline, you'll be able to type the message you'd like to appear on your mobile page. For example, "Save 25% on your next purchase with this coupon."

Below the Message box, you'll see that you'll have the option of clicking on the box that indicates "I would like to capture email leads". Click on the radial button to capture email addresses. You will also have the opportunity to create a response email that will be sent to your customers when they enter their email on the mobile web.

You can then add additional buttons to add a URL, a Facebook Link, to call you and more. Click Done Editing or Save for Later if you would like to make changes to your mobile web page. If you choose Done Editing your campaign will be activated and ready to use.



What Next?

Grow your email marketing list with QR codes.

Learn about all the different ways Pitney Bowes can help you communicate better with your customers.

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