If you've been wondering how you can incorporate QR (Quick Response) codes into your marketing efforts, pbSmart Codes is a great place to start.

A web-based software solution, pbSmart Codes allows you to create engaging and interactive marketing campaigns quickly and easily. (You don't have to be a tech whiz, either!)

There are three different types of QR marketing campaigns you can create with the pbSmart Codes family of products.

  • Information Campaign. Opening a new location or launching a new line of products? Use the Information Campaign to create promotional material that links to interactive information or video demonstrations and testimonials.
  • Discount Campaign. Offer your customers an exclusive discount that can only be accessed using a QR code. Add it to one of the pbSmart Codes poster or mobile templates within the Discount Campaign option. Just make sure your poster is prominently displayed so customers will be able to see it and scan it easily.
  • Event Campaign. If you have a special announcement to make or a big event, you can use pbSmart Codes to promote the occasion and generate attendance. Create a customized flyer and mobile web page using the pbSmartTM Codes tools and templates. (And remember, once you collect all of those email addresses, you'll have a built-in audience for future events).

When you're creating your QR enhanced marketing materials, you can take advantage of the many templates pbSmart Codes has available - some of which are industry-specific (for example, real estate or food services). pbSmart Codes also offers branded QR codes. Branded QR codes allow you to personalize your QR code by placing your logo or an image of your choice into the QR code. Now you can create a fully customized QR campaign to promote your business.

As with any marketing campaign, you're going to want to know the ROI. The pbSmart Codes Reports and Analytics tool will provide you with a day-by-day snapshot of your QR code campaign activity. This will help you understand which offers or events (coupons, information, videos, etc.) are generating the most scans and clicks by customers and prospects. Plus, pbSmart Codes is an excellent lead collection solution, allowing you capture e-mail addresses that you can use for future campaigns.

The best part is that there's very little work for you to do - no complicated coding or design work. Just a quick and easy solution to help you connect with your customers.


What Next?

Using QR codes to collect feedback from your customers.

Learn about all the different ways Pitney Bowes can help you communicate better with your customers.

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