If you’re planning on doing email marketing on a regular basis, creating email lists will help you segment your customers or subscribers into specific categories. For instance, you might have one list for e-newsletters subscribers and another list for preferred customers that might get special offers or discounts – but don’t worry, none of your recipients can actually see who’s on your list!

Lists can also come in handy if you want to test certain aspects of your campaign. It’s a great way to “horse-race” one product against another, which creative execution is most effective or see what incentive pulls in the best response.

Creating email lists.

To create your list using pbSmart Connections:

  • Go to the ‘Contacts’ tab and select ‘Lists.’
  • Press the ‘Create List’ button on the right side of the page.
  • Next, you’ll be prompted to name the list. Enter a name and hit ‘Submit.’ (Your lists are always private, so none of your recipients will see what you’ve name it.)
  • Your list will then be placed among any existing lists in alphabetical order underneath ‘Your Lists.’
Deleting email lists.

Keeping your lists up-to-date is key to smart email marketing – that includes deleting any lists that you’re no longer using. Now, you won’t actually be deleting people from your account – you’re just deleting their association with this list.

To delete a list:
  • Go to the ‘Contacts’ tab and select ‘Lists.’
  • Click on the name of the list you'd like to delete
  • Choose ‘Delete List’ from the dropdown menu. That’s it!

One last tip: Be sure to update your lists if email addresses change or if anyone unsubscribes from your list. Find out more about managing email lists.