Now that you’ve added lists to your email marketing arsenal, you want to be sure that you manage them effectively so that they always remain relevant. We’ve got a few tips on how to manage certain email lists below.

How to add email addresses to your list.

There are a few ways to add new subscribers to your email lists:

1. Adding individual subscribers to an existing list.
  • Go to the ‘Contacts’ tab
  • Click ‘Subscribers’ then select ‘Add Subscribers’ which takes you to the ‘Subscriber Information’ page.
  • All existing Lists will be displayed on the right-hand side of the page. You can manually check the box(es) next to the list(s) you want to add the subscriber to, or press ‘Select All’/‘Deselect All’.
  • Hit ‘Save’ (at the bottom of the page)
2. Adding an Element

Here’s how to add an element (List, Source, Group, Import or Filter) to a list:
  • Go to the ‘Contacts’ tab, click ‘Lists.’
  • Click on the list you want to add subscribers to. If you don’t have a list, you’ll need to create one: Click ‘Create a List’ then give it a name. In your list folder, click on the list you just named. You’ll see a box with 3 options – 1) Add Subscribers to List, 2) Rename List and
  • Delete List. Select ‘Add Subscribers to List.’ From there, you must select what emails you want to add. You will then see a pop up box which asks ‘Which Emails.’ Click the drop down on the right to select ‘All Contacts’ or to specify particular contacts you can choose either ‘Emails that belong to’ or ‘Emails that do not belong to.’ If you choose ‘All Subscribers,’ add all of the subscribers in your database to the list.
  • To choose specific contacts, select the ‘Element Type’ that you want to add to the list from a drop down list of choices such as ‘a specific Import’ and then you’ll be asked to specify which one under the ‘Which’ drop down. When you’re done, click ‘Add Emails.’ You can add multiple Elements to a list by repeating these steps. ( It can take a few minutes for a list to update with the new number of current subscribers.)
3. Add an Import
  • To add subscribers during the import process, go to the ‘Contacts’ tab.
  • Click ‘Imports/Exports’, then click the ‘Create New Import’ button on the right.
  • Select the import type and then press ‘Upload Now,’ select your file and then press ‘Upload.’
  • In the ‘Choose Lists’ section, all of the existing lists within your account will be displayed. You can manually check the box(es) next to the list(s) that you wish to add the Import members to, or you can ‘Select All’ or ‘Deselect All.’
  • If you wish to add the import members to a new List, press ‘Create New List,’ which is highlighted in orange at the bottom of the ‘Choose Lists’ section. Next, name your new list and press ‘Submit.’ Your new list will appear with the box automatically checked.
  • Once you’ve checked all of the desired list boxes and completed the other import steps, press ‘Import This File’ in the lower right hand corner of the page.

    For more information on adding imports, watch our video on importing subscriber lists.
4. Signup Page
  • Add subscribers to a list using a signup page by going to the ‘Contacts’ tab.
  • Select ‘Forms’, then either edit an existing signup Page or press ‘Create New Signup Page’ in the right hand corner of the page.
  • Choose to ‘Associate New Subscribers to a List’ by checking the box next to this option. This means that anyone who signs up via the selected signup page will be added to the designated list(s).
  • Next, choose which list(s) you wish to add new subscribers to by checking the box next to the list name. To create a new List, press ‘Create New List’ which is highlighted underneath the existing List names. From there, name your new list and press ‘Submit.’ Your new list will appear with the box automatically checked.
  • Once you’ve checked all of the desired list boxes, hit the ‘Save Signup Page’ button in the lower right hand corner.

Deleting a subscriber from your database

Need to remove a subscriber from one of your lists? Here’s how to do it:
  • Go to the ‘Contacts’ tab and select ‘Subscribers.’
  • Enter the email address in the search window at the bottom of the screen and click ‘Search.’
  • If the email address is active in your database, it will appear in the table above the search window. If the email address is inactive, change your display from ‘Active Subscribers’ to ‘All Emails.’ If the email address still does not come up, it was permanently removed from your account due to an unsubscribe request, complaint or hard bounce.
  • Click on the record you want to remove.
  • You can either ‘Delete Subscriber’ or ‘Permanently Remove Subscriber.’ Deleting a subscriber will remove them from your account, but will allow that email address to be added again at a later date. Permanently removing a subscriber will suppress that email address from your account permanently – in other words, you won’t be able to re-add it at a later date.

Editing a subscriber’s record

If one of your subscriber’s has changed their email address, you have the option to edit their record.
  • Go to the ‘Contacts’ tab and select ‘Subscribers.’
  • Locate the record by entering the email address (or any other search criteria you have) in the search window at the bottom of the screen and click "Search".
  • Click on the record and choose ‘Edit Subscriber Info’ from the options. The individual record will open allowing you to update any subscriber information and association to lists and/or Workflows.
  • Click ‘Save’ to finalize your changes and return to the Subscriber grid.

Remember, your email list is an important tool in helping you reach out to new customers and keep current ones informed. Managing email lists is necessary to keep them relevant.