Portrait Uplift
Portrait Uplift empowers an organization to go beyond traditional analytic segmentation and focus its marketing upon only those customers that will react positively to a message – while weeding out those that will buy anyway, will never buy, or could react negatively.
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Laser target campaigns for improved relevancy, decreased costs and greater ROI.
Uplift modeling is a way of predicting the change in behavior of a single individual. By modeling the change in customer behavior marketers can identify the persuadables and savables that will actually be influenced by a campaign, resulting in both better campaign response and lower campaign costs.
Designed for marketing managers and analysts alike, this award-winning solution provides: "4 steps to success" through a guided visual user interface, with embedded expertise; SAS integration, allowing users to control directly from SAS; Microsoft Office optimized output, for rapid decision-making and ad hoc analysis; and automatically identified campaign "decision points" including maximum profit, minimum treatment cost and maximum incremental response.
By focusing programs only upon the "persuadables" organizations will immediately realize greater campaign ROI:
NOTICE: Because we offer many custom solutions, it is our policy not to post pricing on our website. Please contact our knowledgeable staff to select and price products that fit your organization's budget, number of users, IT environment, data requirements, support and training needs. We apologize for any inconvenience.
Laser target campaigns for improved relevancy, decreased costs and greater ROI.
- Guided visual user interface with embedded expertize provides "4 Steps to success"
- SAS integration allows SAS users to control from SAS directly - no new applications to learn
- A "transparent" application by design with clear visibility into contributing factors, validation and methodology
- Microsoft Office optimized output empowers business users for rapid decision-making and ad hoc analysis
- Automatically identifies campaign "decision points" including max profit, min treatment cost and max incremental response
- 10+ years in development, the world's only packaged application for automated incremental response modeling