<!doctype html> <!--[if lt IE 7]><html version="HTML+RDFa 1.1" lang="en-US" class="no-js ie6" xmlns="http://www.w3.org/1999/xhtml" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns:xsd="http://www.w3.org/2001/XMLSchema#" xmlns:gr="http://purl.org/goodrelations/v1#" xmlns:foaf="http://xmlns.com/foaf/0.1/" xmlns:pb2="http://www.pb.com/ontologies/pbproduct#" xmlns:pb="http://purl.org/goodrelations/v1#"><![endif]--> <!--[if IE 7]><html version="HTML+RDFa 1.1" lang="en-US" class="no-js ie7" xmlns="http://www.w3.org/1999/xhtml" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns:xsd="http://www.w3.org/2001/XMLSchema#" xmlns:gr="http://purl.org/goodrelations/v1#" xmlns:foaf="http://xmlns.com/foaf/0.1/" xmlns:pb2="http://www.pb.com/ontologies/pbproduct#" xmlns:pb="http://purl.org/goodrelations/v1#"><![endif]--> <!--[if IE 8]><html version="HTML+RDFa 1.1" lang="en-US" class="no-js ie8" xmlns="http://www.w3.org/1999/xhtml" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns:xsd="http://www.w3.org/2001/XMLSchema#" xmlns:gr="http://purl.org/goodrelations/v1#" xmlns:foaf="http://xmlns.com/foaf/0.1/" xmlns:pb2="http://www.pb.com/ontologies/pbproduct#" xmlns:pb="http://purl.org/goodrelations/v1#"><![endif]--> <!--[if (gte IE 9)|!(IE)]><!--> <html version="HTML+RDFa 1.1" lang="en-US" class="no-js" xmlns="http://www.w3.org/1999/xhtml" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntaxns#" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns:xsd="http://www.w3.org/2001/XMLSchema#" xmlns:gr="http://purl.org/goodrelations/v1#" xmlns:foaf="http://xmlns.com/foaf/0.1/" xmlns:pb2="http://www.pb.com/ontologies/pbproduct#" xmlns:pb="http://purl.org/goodrelations/v1#"><!--<![endif]--> <head> <title>Direct Mail Marketing & Custom Mail Campaign Maker | Pitney Bowes </title> <META NAME="KEYWORDS" CONTENT="direct mail, direct mail marketing, direct mail campaign, mail maker, custom mail"> <META NAME="Description" CONTENT="Create a custom direct mail campaign quickly and easily! Send brochures, post cards and other communications with Pitney Bowes' direct mail maker tool."> <!-- #include file="/includes/comp/head.inc" --> <!-- #include file="/includes/comp/product_head.inc" --> </head> <body class="productDetails_page activeTab02 " id="productDetails_dm200"> <!-- BEGIN PORTAL NAVIGATION INTEGRATION --> <!-- #include file="/includes/comp/afterOpenBody.inc" --> <!-- END PORTAL NAVIGATION INTEGRATION --> <!--[if gte IE 7]> <div id="ie_wrapper_7up" class="ie_wrapper"> <![endif]--> <!--[if IE 6]> <div id="ie_wrapper_6" class="ie_wrapper"> <![endif]--> <!--[if IE 5.5000]> <div id="ie_wrapper_55" class="ie_wrapper"> <![endif]--> <div class="pb-pgContainer"> <div class="pb-pgContainerContents"> <!-- #include file="/includes/comp/header.inc" --> <div id="pb-pgBody" class="clearfix"><a name="skipNav"></a> <div id="pb-pgBodyContents" class="clearfix"> <div id="pageContent" itemscope itemtype="http://schema.org/Product"> <div id="pageHeader" class="clearfix"> <h1 itemprop="name">pbSmartMarketer™ Direct Mail Marketing</h1> <ul id="navPageUtils" class="xhNavList"> <li class="printLink"><a href="javascript:print();"> Print </a></li> </ul> <div id="shareBlock" class="clearfix"> <span class="localHeader">share this product:</span> <a class="shareLink" id="shareOnFacebook" href="#">Facebook</a> <a class="shareLink" id="shareOnDigg" href="#">Digg</a> <a class="shareLink" id="shareOnDel" href="#">Del.icio.us</a> </div> </div> <div id="introBlock" class="clearfix"> <div id="productView"> <img id="productPhoto" itemprop="image" src="/images/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/pbsmartMarketer2--prodDetail_Large.jpg" alt="Direct Mail Marketing by Pitney Bowes"/> <div id="mediaOptions"> <ul> </ul> </div> </div> <div id="productIntro"> <span class="mStatement">Marketing, simplified!</span> <p><FONT color=#6e6e6e mce_serialized="2">Planning, creating and launching a direct marketing campaign has never been easier. With pbSmartMarketer you can custom build a better direct marketing campaign - faster.</FONT></p> <a id="quoteBtn" href='http://www.pbsmartmarketer.com/register/main'> <img src="/images/US/images/buttons/Button-Try-it-now-FREE--Button.png" alt="Try it now FREE"/> </a> </div> </div> <div id="informationBlock" class="clearfix"> <div id="productCenterCol"> <div id="productInformation"> <table class="tableTabs"> <tbody> <tr> <td align="center"><span class="pb-first activeBlock" id="productOverviewTab"><a href="javascript:showProductTab('Overview');"> Overview</a></span></td> <td align="center"><span id="productAuth1Tab"><a href="javascript:showProductTab('Auth1');">Template Gallery</a></span></td> <td align="center"><span id="productAuth2Tab"><a href="javascript:showProductTab('Auth2');">FAQs</a></span></td> </tr> </tbody> </table> <div class="contentBlock activeBlock" id="productOverview"> <a name="productOverview"></a><h2></h2> <div class="tabContent" itemprop="description"> <p><FONT color=#595959 mce_serialized="9"><FONT color=#000000 mce_serialized="9"><STRONG mce_serialized="9"><H2 mce_serialized="9"><FONT color=#855b27 mce_serialized="9">Start creating custom direct mail campaigns in minutes!</FONT></H2></STRONG><FONT color=#595959 mce_serialized="9">You know how important it is to communicate with your customers on a regular basis but creating direct mail campaigns can be a daunting task. <BR mce_serialized="9"></FONT></FONT><BR mce_serialized="9">The pbSmartMarketer mail maker tool is here to help you quickly and easily create a variety of communications that you can customize for your business and your customers. In minutes you’ll be generating compelling direct marketing campaigns and brochures right at your desktop.<BR mce_serialized="9"><BR mce_serialized="9"></FONT><STRONG mce_serialized="9"><FONT color=#855b27 mce_serialized="9">Choose a Template<BR mce_serialized="9"></FONT></STRONG><FONT color=#595959 mce_serialized="9">Select from hundreds of professionally designed direct mail marketing templates to create:</FONT> <UL mce_serialized="9"><LI mce_serialized="9"><FONT color=#595959 mce_serialized="9">Post Cards (small, large & jumbo)</FONT></LI><LI mce_serialized="9"><FONT color=#595959 mce_serialized="9">Event Invitations</FONT></LI><LI mce_serialized="9"><FONT color=#595959 mce_serialized="9">Folded Cards & Envelopes</FONT></LI><LI mce_serialized="9"><FONT color=#595959 mce_serialized="9">And much more….</FONT></LI></UL><P mce_serialized="9"><FONT color=#595959 mce_serialized="9">or upload your own template or completed creative for custom mail. <BR mce_serialized="9"><BR mce_serialized="9"></FONT><STRONG mce_serialized="9"><FONT color=#855b27 mce_serialized="9">Target the Right Prospects<BR mce_serialized="9"></FONT></STRONG><FONT color=#595959 mce_serialized="9">With the brilliance of the Prospect Finding Service (PFS), you can find your best customers with the touch of a button. Just upload your existing customer list, kept confidential and secure, and PFS automatically suggests similar customers in real-time. <BR mce_serialized="9"> <BR mce_serialized="9"></FONT><STRONG mce_serialized="9"><FONT color=#855b27 mce_serialized="9">Deliver your Message<BR mce_serialized="9"></FONT></STRONG><FONT color=#595959 mce_serialized="9">Now that you have your custom creative and target list, all you need to do is mail it. pbSmartMarketer offers you 2 options: </FONT></P><UL mce_serialized="9"><LI mce_serialized="9"><STRONG mce_serialized="9"><FONT color=#545f1e mce_serialized="9">Send it yourself:</FONT></STRONG> <FONT color=#595959 mce_serialized="9">pbSmartMarketer will print the job and send it to you for addressing and posting.</FONT></LI><LI mce_serialized="9"><STRONG mce_serialized="9"><FONT color=#545f1e mce_serialized="9">pbSmartMarketer sends it:</FONT></STRONG> <FONT color=#595959 mce_serialized="9">Save time by letting us print the job, apply the addresses and postage and send your direct mail campaign for you.</FONT></LI></UL><P mce_serialized="9"><FONT color=#855b27 mce_serialized="9"><STRONG mce_serialized="9">Get Feedback<BR mce_serialized="9"></STRONG></FONT><FONT color=#595959 mce_serialized="9">At pbSmartMarketer you can create a "Customer Feedback Page" to find out who is responding to your campaigns and give them an easy way to tell you what they think. </FONT></P><P mce_serialized="9"><STRONG mce_serialized="9"><FONT color=#855b27 mce_serialized="9"><BR mce_serialized="9">Track & Measure<BR mce_serialized="9"></FONT></STRONG><FONT color=#595959 mce_serialized="9">Take the guesswork out of measuring the results of your direct mail marketing efforts. The Marketing Dashboard provides all the tools you need to determine the success of this campaign and plan the next one. <BR mce_serialized="9"></FONT><BR mce_serialized="9"><FONT color=#545f1e mce_serialized="9"><STRONG mce_serialized="9">Turn your direct mail campaign into an integrated direct mail marketing campaign by adding email and social media communications with </STRONG></FONT><A href="http://www.pb.com/software/Ondemand-Offerings/Email-Marketing/pbSmart-Connections.shtml" mce_href="http://www.pb.com/software/Ondemand-Offerings/Email-Marketing/pbSmart-Connections.shtml" mce_serialized="9">pbSmart<SUP mce_serialized="9">™</SUP> Connections</A><FONT color=#545f1e mce_serialized="9"><STRONG mce_serialized="9">!</STRONG></FONT></P></p> <h2></h2> <br> </div> </div> <div class="contentBlock" id="productAuth1"> <a name="productAuth1"></a><h2></h2> <div class="tabContent"> <p><STRONG><FONT color=#855b27 mce_serialized="4">Preview our direct mail marketing templates<BR></FONT></STRONG><BR><FONT color=#595959 mce_serialized="4">pbSmartMarketer offers a variety of postcards, brochures and more, so it's easy to find the right marketing materials for your business. See below for just a sampling of the templates available with the pbSmartMarketer mail maker tool.<BR></FONT><BR><BR><STRONG><FONT color=#545f1e mce_serialized="4">Postcards<BR><TABLE class=mceVisualAid border=0 class="mceVisualAid"><TBODY><TR><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Bakery postcard template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-postcard-chocolate--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-postcard-chocolate--Jpeg-notResized.jpg"></TD><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Spa postcard template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-postcard-beauty--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-postcard-beauty--Jpeg-notResized.jpg"></TD></TR><TR><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Promotional postcard template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-postcard-relax--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-postcard-relax--Jpeg-notResized.jpg"></TD><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Business postcard template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-postcard-business--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-postcard-business--Jpeg-notResized.jpg"></TD></TR></TBODY></TABLE><BR><BR>Small Postcards<BR><TABLE class=mceVisualAid border=0 class="mceVisualAid"><TBODY><TR><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Restaurant postcard template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-postcard-small-sushi--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-postcard-small-sushi--Jpeg-notResized.jpg"></TD></TR></TBODY></TABLE><BR><BR>Tri-fold brochures<BR><TABLE class=mceVisualAid border=0 class="mceVisualAid"><TBODY><TR><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Tri fold brochure template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-tri-fold-brochure-01--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-tri-fold-brochure-01--Jpeg-notResized.jpg"></TD><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Brochure template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-tri-fold-brochure-02--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-tri-fold-brochure-02--Jpeg-notResized.jpg"></TD></TR></TBODY></TABLE></FONT></STRONG><BR><BR><STRONG><FONT color=#545f1e mce_serialized="4">Flat flyers<BR><TABLE class=mceVisualAid border=0 class="mceVisualAid"><TBODY><TR><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Flyer template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-flatflyer-front--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-flatflyer-front--Jpeg-notResized.jpg"></TD><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Two sided flyer template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-flatflyer-back--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-flatflyer-back--Jpeg-notResized.jpg"></TD></TR></TBODY></TABLE></FONT></STRONG><BR><BR><STRONG><FONT color=#545f1e mce_serialized="4">Generic card with envelope<BR></FONT></STRONG><TABLE class=mceVisualAid border=0 class="mceVisualAid"><TBODY><TR><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Invitation card template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-generic-card--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-generic-card--Jpeg-notResized.jpg"></TD></TR></TBODY></TABLE><BR><BR><STRONG><FONT color=#545f1e mce_serialized="4">Thank You card with envelope<BR></FONT></STRONG><TABLE class=mceVisualAid border=0 class="mceVisualAid"><TBODY><TR><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Thank you card template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-thankyou-card--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-thankyou-card--Jpeg-notResized.jpg"></TD></TR></TBODY></TABLE><BR><BR><STRONG><FONT color=#545f1e mce_serialized="4">Letter with envelope<BR></FONT></STRONG><TABLE class=mceVisualAid border=0 class="mceVisualAid"><TBODY><TR><TD class=mceVisualAid class="mceVisualAid"><IMG border=0 alt="Direct mail letter template" src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-letter--Jpeg-notResized.jpg" mce_src="/assets/US/Products-Services/Software/OnDemand-Offerings/Direct-Mail-Marketing/pbSmart-Marketer/Templates/pbSM-templates-letter--Jpeg-notResized.jpg"></TD></TR></TBODY></TABLE></p> <h2></h2> <br> </div> </div> <div class="contentBlock" id="productAuth2"> <a name="productAuth2"></a><h2></h2> <div class="tabContent"> <p><FONT color=#545f1e mce_serialized="2"></FONT><A class=mceItemAnchor title=top name=top mce_serialized="2"></A><UL mce_serialized="2"><LI mce_serialized="2"><A href="/iw-cc/command/#faq1" mce_href="#faq1" mce_serialized="2">Why should I use Direct Mail?</A> </LI><LI mce_serialized="2"><A href="/iw-cc/command/#faq2" mce_href="#faq2" mce_serialized="2">What are the advantages of Direct Mail?</A> </LI><LI mce_serialized="2"><A href="/iw-cc/command/#faq3" mce_href="#faq3" mce_serialized="2">How long does it take to create a Direct Mail piece?</A> </LI><LI mce_serialized="2"><A href="/iw-cc/command/#faq4" mce_href="#faq4" mce_serialized="2">Which mailing list should I use?</A> </LI><LI mce_serialized="2"><A href="/iw-cc/command/#faq5" mce_href="#faq5" mce_serialized="2">What is a Customer Feedback Page or p-URL?</A> </LI><LI mce_serialized="2"><A href="/iw-cc/command/#faq6" mce_href="#faq6" mce_serialized="2">When is the best time to send out Direct Mail?</A> </LI><LI mce_serialized="2"><A href="/iw-cc/command/#faq7" mce_href="#faq7" mce_serialized="2">How do I register for an account?</A> </LI><LI mce_serialized="2"><A href="/iw-cc/command/#faq8" mce_href="#faq8" mce_serialized="2">Is there any cost to register for an account?</A> </LI><LI mce_serialized="2"><A href="/iw-cc/command/#faq9" mce_href="#faq9" mce_serialized="2">Can I use pbSmartMarketer in Canada?</A> </LI><LI mce_serialized="2"><A href="/iw-cc/command/#faq10" mce_href="#faq10" mce_serialized="2">In what ways can I cultivate stronger customer relationships?</A> </LI></UL><BR mce_serialized="2"><HR mce_serialized="2"><A class=mceItemAnchor title=faq1 name=faq1 mce_serialized="2"></A><P mce_serialized="2"><FONT color=#855b27 mce_serialized="2"><STRONG mce_serialized="2">Why should I use Direct Mail?</STRONG><BR mce_serialized="2"></FONT><FONT color=#595959 mce_serialized="2">Radio, television, and print advertising are all good marketing choices, but Direct Mail Marketing allows you to target your audience more specifically. The best solution is to create synergy in all of your communications by combining your Direct Mail with advertisements through other media.<BR mce_serialized="2"></FONT><A href="/iw-cc/command/#top" mce_href="#top" mce_serialized="2">Back to Top</A></P><A class=mceItemAnchor title=faq2 name=faq2 mce_serialized="2"></A><P mce_serialized="2"><STRONG mce_serialized="2"><FONT color=#855b27 mce_serialized="2">What are the advantages of Direct Mail Marketing?</FONT></STRONG></P><UL mce_serialized="2"><LI mce_serialized="2"><STRONG mce_serialized="2"><FONT color=#545f1e mce_serialized="2">Targetability</FONT></STRONG> <FONT color=#595959 mce_serialized="2">- You can aim for specific consumers by location, product interest and previous purchases. </FONT></LI><LI mce_serialized="2"><STRONG mce_serialized="2"><FONT color=#545f1e mce_serialized="2">Reach</FONT></STRONG> <FONT color=#595959 mce_serialized="2">- You can contact nearly every household in your potential market.</FONT> </LI><LI mce_serialized="2"><STRONG mce_serialized="2"><FONT color=#545f1e mce_serialized="2">Maintenance</FONT></STRONG> <FONT color=#595959 mce_serialized="2">- You can build a great relationship with your customers with personalized, custom mailing. </FONT></LI><LI mce_serialized="2"><STRONG mce_serialized="2"><FONT color=#545f1e mce_serialized="2">Tracking </FONT></STRONG><FONT color=#595959 mce_serialized="2">- You can tally responses with coupon redemption and response cards. </FONT></LI><LI mce_serialized="2"><STRONG mce_serialized="2"><FONT color=#545f1e mce_serialized="2">Precision</FONT></STRONG> <FONT color=#595959 mce_serialized="2">- You can get highly-detailed product information right into the hands of the people who want it.</FONT></LI></UL><P mce_serialized="2"><A href="/iw-cc/command/#top" mce_href="#top" mce_serialized="2">Back to Top</A></P><A class=mceItemAnchor title=faq3 name=faq3 mce_serialized="2"></A><P mce_serialized="2"><FONT color=#855b27 mce_serialized="2"><STRONG mce_serialized="2">How long does it take to create a Direct Mail piece?</STRONG><BR mce_serialized="2"></FONT><FONT color=#595959 mce_serialized="2">With the pbSmartMarketer mail maker, it takes just minutes to create your own Direct Mail piece. After that, the overall production/fulfillment process usually takes about five business days. That means your customers can be receiving your Direct Mail just 7 to 10 days from the time you created it.<BR mce_serialized="2"></FONT><A href="/iw-cc/command/#top" mce_href="#top" mce_serialized="2">Back to Top</A></P><A class=mceItemAnchor title=faq4 name=faq4 mce_serialized="2"></A><P mce_serialized="2"><FONT color=#855b27 mce_serialized="2"><STRONG mce_serialized="2">Which direct mailing list should I use?</STRONG><BR mce_serialized="2"></FONT><FONT color=#595959 mce_serialized="2">You can select your own list (which you can upload to the site) or create a new one. Your list can be organized by ZIP Code, customer profiles or other information. It's your choice. The most important factor is to use the most up-to-date list.<BR mce_serialized="2"></FONT><A href="/iw-cc/command/#top" mce_href="#top" mce_serialized="2">Back to Top</A></P><A class=mceItemAnchor title=faq5 name=faq5 mce_serialized="2"></A><P mce_serialized="2"><FONT color=#855b27 mce_serialized="2"><STRONG mce_serialized="2">What is a Customer Feedback page or p-URL?</STRONG><BR mce_serialized="2"></FONT><FONT color=#595959 mce_serialized="2">The purpose of a Customer Feedback Page, or personalized-URL, is to obtain information about your customers and prospects via a webpage. This kind of web page may also feature an offer to enable you to gain even more information about your customer's preferences and habits. Response information from the Customer Feedback pages are emailed to you, but can also be viewed in the reporting section of My Workspace on the site. <BR mce_serialized="2"></FONT><A href="/iw-cc/command/#top" mce_href="#top" mce_serialized="2">Back to Top</A></P><A class=mceItemAnchor title=faq6 name=faq6 mce_serialized="2"></A><P mce_serialized="2"><FONT color=#855b27 mce_serialized="2"><STRONG mce_serialized="2">When is the best time to send out Direct Mail?</STRONG><BR mce_serialized="2"></FONT><FONT color=#595959 mce_serialized="2">Planning on creating events and offers based on seasonal sales, holidays or customer behavior? Ideally, you'll want the recipients to have your mail piece in-hand at least one week before your event/sale. Remember too, that it may take several business days to reach your prospects and customers, so plan accordingly.<BR mce_serialized="2"></FONT><A href="/iw-cc/command/#top" mce_href="#top" mce_serialized="2">Back to Top</A></P><A class=mceItemAnchor title=faq7 name=faq7 mce_serialized="2"></A><P mce_serialized="2"><FONT color=#855b27 mce_serialized="2"><STRONG mce_serialized="2">How do I register for an account?</STRONG><BR mce_serialized="2"></FONT><FONT color=#595959 mce_serialized="2">You can register at</FONT> <A href="http://www.pbsmartmarketer.com/register/main" mce_href="http://www.pbsmartmarketer.com/register/main" mce_serialized="2">our website</A>.<BR mce_serialized="2"><A href="/iw-cc/command/#top" mce_href="#top" mce_serialized="2">Back to Top</A></P><A class=mceItemAnchor title=faq8 name=faq8 mce_serialized="2"></A><P mce_serialized="2"><STRONG mce_serialized="2"><FONT color=#855b27 mce_serialized="2">Is there any cost to register for an account?<BR mce_serialized="2"></FONT></STRONG><FONT color=#595959 mce_serialized="2">There is no cost to register for an account.<BR mce_serialized="2"></FONT><A href="/iw-cc/command/#top" mce_href="#top" mce_serialized="2">Back to Top</A></P><A class=mceItemAnchor title=faq9 name=faq9 mce_serialized="2"></A><P mce_serialized="2"><FONT color=#855b27 mce_serialized="2"><STRONG mce_serialized="2">Can I use pbSmartMarketer in Canada to send direct mail?</STRONG><BR mce_serialized="2"></FONT><FONT color=#595959 mce_serialized="2">Yes, you can visit</FONT> <A href="http://www.dmworks.ca/" mce_href="http://www.dmworks.ca/" mce_serialized="2">our website</A> <FONT color=#595959 mce_serialized="2">for more details.<BR mce_serialized="2"></FONT><A href="/iw-cc/command/#top" mce_href="#top" mce_serialized="2">Back to Top</A></P><A class=mceItemAnchor title=faq10 name=faq10 mce_serialized="2"></A><P mce_serialized="2"><STRONG mce_serialized="2"><FONT color=#855b27 mce_serialized="2">In what ways can I cultivate stronger customer relationships?</FONT></STRONG><BR mce_serialized="2"><FONT color=#595959 mce_serialized="2">Direct mail marketing enables you to create repeat business and build strong customer relationships. Unlike mass media, direct mail allows you to customize and personalize your marketing materials. So your customers feel like your direct mail was truly created for them.</FONT></P><BR mce_serialized="2"><P mce_serialized="2"><FONT color=#595959 mce_serialized="2">With pbSmartMarketer, all it takes is a few minutes of your time to personalize and send a custom direct mail piece. And because you already have a customer list, you can simply upload it when prompted, or select it from your saved lists.</FONT></P><BR mce_serialized="2"><P mce_serialized="2"><FONT color=#595959 mce_serialized="2">Your first step, however, is to choose from hundreds of marketing templates the one design that best reflects your business. Next, customize your direct mail based on your specific messaging. <BR mce_serialized="2"><BR mce_serialized="2"></FONT><FONT color=#545f1e mce_serialized="2"><STRONG mce_serialized="2">For example, you can use direct mail campaigns to:</STRONG></FONT></P><P mce_serialized="2"><FONT color=#595959 mce_serialized="2">1. Invite customers to an exclusive event </FONT></P><P mce_serialized="2"><FONT color=#595959 mce_serialized="2">2. Publicize special prices or promotions </FONT></P><P mce_serialized="2"><FONT color=#595959 mce_serialized="2">3. Tell customers about your rewards for purchases </FONT></P><P mce_serialized="2"><FONT color=#595959 mce_serialized="2">4. Promote new products and services </FONT></P><P mce_serialized="2"><FONT color=#595959 mce_serialized="2">5. Announce an upcoming sale </FONT></P><P mce_serialized="2"><FONT color=#595959 mce_serialized="2">6. Ask customers to tell a friend about your business and receive a special gift </FONT></P><BR mce_serialized="2"><P mce_serialized="2"><FONT color=#595959 mce_serialized="2">Your next step is to make your direct marketing mailing even more effective by setting up a personalized Customer Feedback page. This gives customers a chance to tell you more about themselves and what they're interested in, so you can close the deal. You just ask the questions and we do the rest.</FONT></P><BR mce_serialized="2"><P mce_serialized="2"><FONT color=#595959 mce_serialized="2">To increase your response rate, once you've chosen a Customer Feedback page, you can include it in a follow up email. Simply click the 'Create an Email Project' link in My Workspace to get started.</FONT></P><BR mce_serialized="2"><P mce_serialized="2"><FONT color=#595959 mce_serialized="2">Keep your business top of mind with your customers. First, let them know you're thinking of them. Second, cultivate those relationships. You can do that here. <BR mce_serialized="2"></FONT><A href="/iw-cc/command/#top" mce_href="#top" mce_serialized="2">Back to Top</A></P></p> <h2></h2> <br> </div> </div> <div class="contentBlock" id="productSpecs"> <a name="productSpecs"></a><h2></h2> <div class="tabContent"> <table class="dataTable"> <tbody> </tbody> </table> </div> </div> </div> <div id="bn_equipment"></div> </div> <!-- productCenterCol --> <div id="supplementalBlocks"> <div id="contactBlock2" class="greenBlock"> <div class="titleArea"> <span class="title"> Contact </span> </div> <div class="dataArea"> <span class="intro"> For Product Info & Pricing </span> <ul class="contactMethods" id="contact-offline"> <li id="cm_phone"> <span class="licon"> </span> <span class="cmInner"> 1-877-822-0996</span> </li> <li id="cm_form" class="pb-first"> <span class="licon"> </span> <span class="cmInner"> <a href=" /bv2was/ContactUsRedirect.go?TargetURL=http://info.pb.com/g/?UBY2L58Q0E&pss_selection=pbsmartmarketer ">Contact us</a> </span> </li> </ul> <ul class="contactMethods" id="contact-online"> </ul> </div> </div> <div class="grayBlock"> <div class="titleArea"> <span class="title">More pbSmart Solutions</span> </div> <div class="dataArea"> <a class="learnMore" target="_self" href="/software/Ondemand-Offerings/Email-Marketing/pbSmart-Connections.shtml">> Email Marketing Solutions</a> <br> <a class="learnMore" target="_self" href="/software/Ondemand-Offerings/Online-Postage/pbsmartpostage.shtm">> Online Postage Service</a> <br> </div> </div> <!-- #include file="/equipment/Postage-Meters-and-Scales/mailing-systems-small-volume/DM100-Digital-Mailing-System_graphicPromoRC.inc" --> </div> </div> </div><!--pageContent--> <div id="navigationBlock"> <!-- #include file="/includes/nav/Productservices/Software/Ondemandofferings/Directmailmarketing/nav_Directmailmarketing.html" --> </div> </div><!--pb-pgBodyContents--> </div><!--pb-pgBody--> <script language="Javascript" type="text/javascript"> var _pn = "Direct Mail Marketing & Custom Mail Campaign Maker | Pitney Bowes "; var _mlc = "/IW/PB.com/"; </script> <div id="pb-pgFooter" class="clearfix"> <!-- #include file="/includes/comp/footer.inc" --> </div> </div> </div> <div id="hiddenContent"> <p id="messageToUsers">You have reached the end of this page. 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