Empower your decision making with greater location intelligence

Inform market analyses and improve business intelligence. Optimize address quality. Benefit from precise real-time and batch geocoding. Gain the highest level of match accuracy. Use the MapMarker® Server Geocoding Tool to increase your efficiencies and inform decisions all across your organization.

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Overview Features Resources

Locate and visualize your customers to facilitate market analysis and improve business intelligence. Gain precise geocoding and spatial analysis solutions for business data mapping and analysis.

Choose your format
The MapMarker® Server Geocoding Tool features a flexible, scalable architecture that supports PC-based, enterprise-wide or Internet applications to fit your needs.

Start with the highest level of accuracy
With the MapMarker® Server Geocoding Tool, you will improve address quality before geocoding, utilize current data, and apply intelligent algorithms to match address data with precision.

Select your geocoding process
Quick Find or Batch, you’ll get your results efficiently—and fast.

Gain the insight you need
Make accurate decisions about customers, suppliers and asset locations across Australia. The MapMarker® Server Geocoding Tool is ideal for business applications where precision counts, such as underwriting, trade-area assignment, site selection and target marketing. Use it to gain street-level geocoding.

Visualize your results
The MapMarker® Server Geocoding Tool combines with Candidate Visualization to display geocoded locations in map format.


Access:Flexible, scalable architecture that supports PC-based, enterprise-wide or Internet applications.
Accuracy:Ensures a high match rate by utilizing fuzzy logic and Soundex indexing to manage misspellings, data errors and omissions, and comparing geocoding and spatial analysis data to the most comprehensive address file in Australia. A standard input format of Street 1 and Street 2 generates coordinates of street intersections, based on the StreetPro® road network.
Coverage:Provides in-depth street address location information.
Methods:Enables you to select/combine geocoding methods, including address, intersection, street centroid, postal code and location centroid. Reads any .tab or. dbf format table.
Process Options:Batch: Geocodes an entire address or postal code file at once based on your choice of match restrictions and geocoding methods.
Interactive: After Batch Processing, allows you to go back through unmatched records and correct the non-matching addresses and postal codes.
Quick Find: Geocodes a single address, intersection or postal code. You choose one or a combination from among three independent match restrictions—house number, street name or postal code. Results display immediately with longitude and latitude coordinates and boundary identifiers.
Output Formats:Enables you add columns automatically to your table to store coordinates, parsed addresses and result codes.
Results Codes:Enables you to determine whether a match was made, and what portions of the address were used, to confirm the quality of the match.
Visualization:Adding Candidate Visualization to the MapMarker® Server Geocoding Tool enables desktop users to view the location of the customer on a map. Candidate Visualization automatically selects the correct maps for display.
Usability:The attribution feature, available in the desktop version, allows you to attach data from any table containing boundaries to geocoded records. The graphical user interface is configurable to your needs, speeds up setup time and remembers the settings for a particular file needing for geocoding on a regular basis. The quick geocode button allows you to click and go. The table will be geocoded with the current preferences without displaying the geocode dialog.


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> Business-Strength Geocoding. Ten requirements for cost-efficient decisions