AnySite® is the essential decision-support solution for analysts and executives looking to uncover the relationship between trade-area demographics and site potential.

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Overview Key Features

AnySite® is the essential decision-support solution for analysts and executives looking to uncover the relationship between trade-area demographics and site potential. Use AnySite to choose optimum locations and analyze current locations based on the most current trade-area demographic characteristics.

AnySite enables intuitive usage of the most detailed proprietary and third-party data sources available in the market. And with the AnySite® Segmentation Plug-In utilizing MicroBuildHS® household segmentation data you can develop deep understanding of who your best customers are, where they are in your trade areas and use profiles of those best customer segments to attract new customers.

AnySite is easy to use, requiring very little knowledge of GIS applications, and ideal for non-technical users in commercial real estate, retail, financial services and economic development. Anyone working with deciding the placement of brick and mortar locations will benefit from AnySite’s robust data, mapping and analysis capabilities.

Enhance your business with demographic reporting & presentation quality mapping

Carry out demographic reporting and presentation quality mapping

  • Access critical demographic information for site analysis
  • Generate market analyses quickly and easily for internal or client meetings
  • Develop detailed understanding of key customer segments across your current and potential trade areas
Take advantage of the best location capabilities
  • Make better decisions with powerful site selection capabilities
  • Gain valuable insights to the demographic and competitive landscape
  • Highlight information with thematic mapping and layer control
  • Focus marketing based on consumer behavior and lifestyles
Seamlessly integrate location into existing business processes
  • Make better informed decisions based on visualization of key data and location information
Request a free demographic reporting and presentation quality mapping demo


Gain valuable insight into your customers and markets

The AnySite® Segmentation Plug-in from Pitney Bowes Software is an optional add-on module for the AnySite® desktop platform. The plug-in utilizes MicroBuildHS from the Gadberry Group household-level based segmentation system. MicroBuildHS, powered by Acxiom®’s Personicx® and, coupled with the powerful AnySite capabilities, provides you with the ultimate tool for customer profiling and market analysis.

The AnySite Segmentation Plug-in with MicroBuildHS takes demographics to the next level by incorporating consumer lifestyle, media preference and purchasing behavior into your data. This valuable information provides insight into both your customers and your markets that translates into better site selection, merchandising and marketing strategies. The AnySite® Segmentation Plug-in enables you to:

  • Identify priority locations and investment markets
  • Determine customer distribution within a market
  • Discover gaps in existing store networks
  • Understand which advertising market, message and image is most appropriate for your target audience
  • Identify cross-sell opportunities
  • Launch targeted campaigns to increase response rates and reduce costs


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