MediaMark Research and Intelligence
MediaMark Research & Intelligence (MRI) provides the customer media exposure data needed to get to the source of your customer's media preferences.
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Customer media exposure data
MediaMark Research & Intelligence (MRI) provides the customer media exposure data needed to get to the source of your customer's media preferences.You'll gain a comprehensive view of your customers through demographic, lifestyle, product usage and advertising media exposure data collected from a single sample.
Put your customer media exposure data to good use. As the leading U.S. supplier of customer media use analysis, MRI will help put your customer media exposure data to good use by tailoring your message and marketing to your customers via their preferred media.
MRI conducts more than 25,000 personal interviews with consumers annually throughout the continental U.S. to produce syndicated reports and data on consumer media preferences for electronic access.
Syndicated customer media exposure data for media and marketing
MRI provides customer media exposure information to magazines, television, radio, Internet and other media, along with leading national advertisers and more than 450 advertising agencies.Pitney Bowes Software MRI syndicated customer media exposure data are widely used as the basis for media and marketing plans that are written for advertised brands in the U.S.
Contact us today for more information on how to gain a true understanding of your customer’s media preferences
MediaMark Research & Intelligence provides superior features to help you better understand and use your customer media exposure data. MRI lets you:
Employ detailed customer media exposure data for success
MRI surveys adult U.S. residents about their demographics, product usage and media exposure preferences. The MRI survey sample is composed of three sections – metropolitan areas, non-metropolitan areas and ten major markets.One adult per household is selected to participate in the survey. The completed MRI sample consists of more than 25,000 respondents. Each year, the sample is completely redrawn, with 10,000 new respondents entering the survey every six months.
Gain a clear customer media exposure view through sampling
The customer media exposure survey data is weighted by MRI to reflect the probabilities of selection, and then balanced so that major study demographics match the most recent independent estimates. The samples are then balanced on the following sets of population parameters:- Top ten markets
- Balance of U.S. by MSA vs. non-MSA within census regions
- Age
- Household income
- Education
- Employment status/occupation
- Race within region
- Marital status
- County size
- Marketing region
- Household size
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