Demand Insight Financial
More accurately analyze and project financial demand
Gain a solid and factual understanding of where the consumer and small business demand is geographically located for core financial products.
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Get crucial financial industry market data - including where to find consumer and small business demand for core financial products - with Demand Insight data. Measure how your branch is performing by product, and see where market potential exists with our financial industry market data.
Capitalize on in-depth financial market data
The Pitney Bowes Software financial demand dataset, Demand Insight Financial, culls data from over tens of millions of retail and small business banking accounts.An industry first, this dataset provides you with allocated estimates and projected demand for core financial products, and measures all three key sources of market demand - residential, workplace and small business. These estimates can be used for performance measurements in the financial industry, market and site decisions, competitive analysis, strategic planning and resource allocation.
For more information on how Demand Insight Financial can help businesses in the financial services industry, contact us today.
Recognize and locate demand
Demand Insight Financial analyzes current-year estimates and five-year projections of demand for the Financial Services industry. These projections are segmented and allocated for bank-at-home, bank-at-work and small business contributions to retail banking. Demand Insight Financial market data empowers you to recognize and locate profitable consumer and small business demand for product offerings. By understanding where demand is located with key data, you can optimize your network and offerings to support those preferences.Make informed, factual decisions
Many consumers choose financial services based on convenience to their place of employment. Demand Insight Financial analyzes both residential and workplace demand, enabling you to capitalize on product offerings and industry market share opportunities.Understand small business demand
Small businesses are a profitable segment for retail banking. Demand Insight Financial market data more accurately measures the quantity and location of small business demand.Gain insight into the need for financial offerings
Demand Insight Financial data provides insight into the estimated demand for financial offerings of deposits, loans and investment products, with respect to location, for both the consumer and small business customer.
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