While it's tempting to just jump right in and start adding QR codes to your marketing campaign right away, there are some things you should consider first.

We've put together a few tips to help you get the most out of your QR code marketing efforts.

  • Check to make sure your QR code works before you send it out into the world. If a user comes across a QR code that doesn't work, you run the risk of them never coming back.
  • DO remember that people who scan QR codes are mobile. If you're linking to your website, have an optimized version that's going to make it easy for smart phone users to view your site. Think about the pass-along factor... what's going to make the user want to get their friends to scan the code as well?
  • DO reward users for scanning your QR code. Whether it's a coupon or discount offer, an exclusive invitation, an entertaining video or additional information that's going to add value to their customer experience.
  • DO track the results. Just as you would with a direct mail or e-mail marketing campaign, you'll want to find out how your QR marketing campaign is performing and whether you're actually getting any value from it. Using QR codes is a great way to collect relevant data that you can use to get a better understanding of your customers and leverage for future campaigns.
  • DON'T assume that everyone knows what a QR code is. If your primary target audience are more technophobic than tech-savvy, you might want to check out other marketing tactics that are more likely to resonate with the people you want to reach. If you're not sure how much your audience knows, play it safe by including a line of copy directing users on how they can download a QR scanner to their phone.
  • DON'T put QR codes on items that are going to be difficult to scan. As cool as it might look on a t-shirt, folds in the fabric will compromise the scanning process. If you're putting a QR code on a coffee mug, don't make it so big that it takes on the curves of the mug, making it impossible to scan.
  • DON'T use QR codes without having a plan in place. Know what your objectives are first - is there some specific data you want to collect? Do you want to get more email addresses for future email marketing campaigns? Do you want to get more people to "Like" your business on your Facebook page? It's important that you create your QR code strategy before you start creating them.

Keeping these simple tips in mind when you're putting together your QR marketing campaign will help you increase your chances of success and get more value from your QR marketing dollars.



What Next?

Design a business plan for QR codes and create a QR marketing plan.

Find out how to use QR codes as a conversion tool.

Learn about all the different ways Pitney Bowes can help you communicate better with your customers.

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