When planning a QR code campaign, the first challenge is getting customers to scan your QR codes. In all likelihood you’ll include plenty of in-store posters, hand-outs, flyers, and other means to get your QR code in front of as many people as possible.

This short article looks at some of the many creative ways you can promote your business using QR code giveaways and other promotional materials.

Just about anything that you can print on is capable of featuring a QR code to promote your business, from standard printed materials like business cards, post cards and flyers, to novel giveaways like t-shirts, hats, mugs, stickers, magnets, and key-chains. pbSmart™ Codes makes it easy to order a wide selection of customizable promotional items featuring your QR codes.

How do you come up with creative uses for QR promotional items? It becomes easier when we think about the places we interact with customers and how we can help them, either at that time, or later on.

For example, do you participate in local outdoor markets or trade shows? Why not try placing a large QR code on a poster at the entrance? Your QR code mobile page could be used to provide directions to your stall or booth, or perhaps you could offer a discount code for your merchandise. Outdoor markets are often chilly places so, at your booth, you could give away coffee mugs that feature a QR code with a discount for a local coffee store or other partner. Customers will appreciate your thoughtfulness and be reminded of it in a re-usable keepsake.

All manner of wearable items can be printed with QR codes, and they provide a unique opportunity to create a bit of buzz for your business. For example, in hot weather you could give away baseball hats to help customers stay cool. On the hat, next to your QR code, place a large call to action that says: “Free cap! Scan me to get your own”. The mobile page would include instructions telling customers how to find your store and collect their own baseball hat. Not only would this increase foot traffic to your store, it would get customers engaged and talking about your business.

Refrigerator magnets give you a chance to put your business front-and-center in the homes of your customers. If you operate a restaurant, why not try a call-to-action like: “Need help with dinner?”, placed beside a QR code that links to your delivery menu or your reservations hotline. The codes don’t even have to directly promote your business to be helpful and keep your business top of mind. If your customer base includes families with young children, you could show your thoughtfulness by giving away refrigerator magnets that link to the contact pages for local health providers or emergency services.

QR codes can also be used to add intrigue and impact to the otherwise dull business card. Imagine how much more effective your business card would be with a QR code that links to a mobile page featuring your latest offers and specials! Do you attend trade shows or other large events? Customers usually go home with dozens of cards from the day – a QR code will ensure that yours doesn’t get lost in the pile: you could use it to help them “put a face to the name” with a video introduction, or share a customer testimonial.

pbSmart Codes makes it easy to put QR code promotional items in the hands of customers, and in some cases, on their bodies! The wide variety of items gives you limitless possibilities to connect with customers in creative and meaningful ways.

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