How Reverse Geocoding Works

Latitude. Longitude. They’re more than just coordinates. They’re a way of coordinating your messaging to reach consumers based not just on transactional data, but also where they are at any given moment. So now it’s possible to grow your business by reaching consumers on the go.

How it works.

Precision Reverse Geocoding, only from Pitney Bowes Software, uses a smartphone’s GPS signal to pinpoint a consumer’s location. That location can then be married to your data (buying patterns, behaviors, preferences and influencers) and cross-referenced with nearby sites/stores or even other mobile users within an individual’s social network.

>Try a free demo

What can Precision Reverse Geocoding do for your company?

Using the GPS in a consumer’s smartphone, you can:

  • Reach customers and prospects in real time with targeted, personalized local insights that maximize engagement and sales.
  • Enhance brand image through convenient, timely offers and information.
  • Enable apps that can identify where consumers will be in the future based on purchase information such as hotel or convention reservations, plane or event tickets.
  • Provide geographic insight in a format that is easy to integrate with consumer and business data.
  • Generate current address data to create real-time personalized communications on local shops, services, points and events of interest that reflect customer preferences, behaviors and needs.
  • Connect social network users to businesses in more personal ways, driving increased enrollment and use of social media and mobile marketing.
Why Pitney Bowes Software?

Only Precision Reverse Geocoding from Pitney Bowes Software has data quality built in, so latitude and longitude coordinates map to an exact address, not an approximate location. In addition, Precision Reverse Geocoding offers:
  • Speed to market by being fully operational in days, not months
  • Top-quality international coverage
  • Flexibility of APIs and languages to accommodate multiple needs
  • Add-on tools and infrastructure; our complete set of tools enables you to enhance the systems you have, minimizing time and cost of implementation