Best practices for posting emails on Facebook & Twitter and maximizing social media success

If you’re looking for a way to enhance your enhance your email campaign, consider integrating email with social media marketing.

Here are a few tips to help you leverage your email efforts using social media, and ensure that each channel complements one another.


1. Ensure that your email campaigns and social media have a consistent “voice”. You want to be sure that your customers know your emails are coming from the same company that they see on Facebook or Twitter. If your tone is vibrant and engaging in your social media vehicles, you should match that tone in your emails.


2. Align marketing goals and objectives for your email and social media efforts. It helps to create the content for each at the same time so they’re synced in strategy and messaging.


3. Don’t duplicate content in both mediums – think complementary, not copied. Readers will want to see fresh news via email that differs from what they see in your social media posts.


4. Not sure when you use email vs. social media? Use social media to virally spread news, and email to offer discounts and offers. Using email to deliver “the goods” will get your current customers to buy, while news of the discount or offer will spread to new prospects on social sites.


5. Enlist your email recipients to spread the news! Encourage them to share the details of their emails on Facebook or Twitter.


6. Make sure your marketing reporting includes results from both your email and social media campaigns so you have a unified view of all your efforts.

Next, learn how to integrate email marketing with social media using pbSmart Connections by watching our video on posting emails to social media sites.