MPSI TrafficMetrix data is the industry’s most current traffic measurement data set.

The MPSI TrafficMetrix data set provides confidence in field-verified traffic counts and gives users the ability to make better business decisions about site territory analysis.

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Overview Benefits Details

MPSI TrafficMetrix data is the industry’s most current traffic measurement product and provides 24-hour average daily traffic counts for highways and major roads throughout the U.S. and Canada.

With more than 1.5 million counts covering all areas and all types of roads, MPSI TrafficMetrix provides the traffic volume information you need for routing, trade area analysis or mathematical modeling.


The MPSI TrafficMetrix data set displays two-way Average Daily Traffic count data on U.S. interstates, highways, and major and residential roads. Enhanced coverage is provided in metropolitan areas using additional local city and county resources. Market Planning Solutions Inc. (MPSI) collects this data through many sources: city governments, engineering firms, highway and transportation departments as well as through our own field verification.


Benefits

  • Provides confidence in field-verified traffic counts.
  • Gives users the ability to make better business decisions about site territory analysis.
  • Enables users to understand traffic patterns; when queried, a table displays the street name, latitude/longitude coordinate, currency of the data, historical data, name of the nearest cross street, direction and distance to nearest cross street.
  • Helps users identify high demand opportunities; current and historical information capturing the traffic volume trends in an area, can be used to analyze or predict potential customer traffic.
  • Includes more accurate data than competitor products; most current traffic count information is available as a point on the street where the count was taken.
Features and Tools
  • Frequently updated traffic counts.
  • Statistically enhanced traffic information in areas where actual counts are not available.
  • Historical count information.
  • Superior quality files suitable for modeling any application.
  • Coverage available for the entire U.S.
  • Available by individual major metropolitan area or complete file.


Coverage: 50 States, D.C., Puerto Rico
Release Schedule: Annually
Unit of Sale: U.S., 6-State Region, State, County, MSA, Puerto Rico
Source: MPSI (Market Planning Solutions Inc.)/KSS Fuels