In the age of the customer, managing customer information is crucial for competitive dominance. Only companies that can utilize the entire pool of available customer data can meet the high expectations of today’s consumers.

Pitney Bowes’ Spectrum Technology Platform delivers trusted data and insights in context across the enterprise. It does so by allowing organizations to aggregate, cleanse, enrich, and analyze customer data, establish unique views for multiple stakeholders, and ensure that the governance policies for managing customer data are enforced.  As a result, companies are able to optimize customer interactions across channels, accelerate compliance efforts, manage risk, and increase business operation efficiency.

Articles:

How Can Your Business Better Utilize "Dark Data"?
Understanding your individual customers and being prepared to meet their current needs is essential for business success, but it's also important to be prepared to meet their needs in the future.
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Webcasts:

Best Practices for Managing Customer Information
Hear guest speaker, Michele Goetz of Forrester Research, Inc., and Navin Sharma of Pitney Bowes to learn about new tools and best practices that your peers are adopting in market leading, global organizations to manage customer information.
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Why Effective Information Governance is Critical
During this session Andy Reid and Aaron Wallace from Pitney Bowes will discuss why setting up data governance processes is critical to success, where do traditional MDM data models fall short and how can the latest analytical techniques provide new insights into customer behavior.
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Knowledge Graphs for Next-Gen MDM
Watch our recorded webinar for the latest best practices for applying multi-dimensional customer views to master data management (MDM). Learn about visual data modeling as knowledge graphs, information quality, data visualization and more.
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Case Study:

Schwan’s Home Service
Discover how Schwan's achieved a 25% reduction in duplicate customer records for improved customer satisfaction and home service, with efficiency improvements across sales, order fulfillment and field organizations.
Download the case study

Forrester Research Report:

 Can You Give the Business the Data That It Needs?
Learn the six dimensions that can help you establish a data management center of excellence. Find out how CIOs and information architects can deliver relevant, timely and trusted information across the enterprise.
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White Papers:

The ROI of Data Quality
Find out what makes for good data, including the cost of data shortcomings, challenges to achieving outstanding data quality and insights from industry experts for moving the needle on data quality and business.
Download the white paper
Next Generation Master Data Management (MDM)
Read this informational guide to next-generation MDM Solutions for large enterprises by the MDM Institute. Learn the five key business initiatives driving the next generation of IT architecture, which in turn mandate a next-generation MDM solution.
Download the white paper

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