Email Marketing Learning Center

Welcome to the pbSmart™ Connections email marketing resource center. This is where you’ll learn new ways to acquire and engage customers through email, regardless of your current skill level. Pick a category below and get started!

Email Marketing Webinars Our webinars offer an in-depth explanation of the benefits of email marketing as well as step-by-step guidance on getting started with pbSmart Connections. You can sign up for upcoming live webinars or view recorded sessions for more immediate information. View Available Webinars

Getting Started Getting started with email marketing from pbSmart Connections is easy. This section offers checklists and overviews that will have you up and running in no time. Read More

Email List Management Setting up your email lists and segmenting your customers are the foundations of successful email marketing. Learn how to import your customer list, grow your opt-in emails and target the right message to the right customer. Read More

Email Campaign Creation Email campaigns enable you to choose how your emails appear to recipients, when emails are sent, and which fields of contact information, such as a recipient’s name, appear in each email. This section will help you take control over every facet of your email campaign. Read More

Social Media Social media is an increasingly important marketing channel. pbSmart Connections offers features that integrate your emails with your social media profiles on Facebook and Twitter. This section will show you how to get more from social media. Read More

Measuring Campaign Success One of the great things about email marketing is the fact that you can quickly measure your success. Whether you’re interested in measuring the open and click-through rates of your emails or social media amplification, this section will help guide you. Read More

How-To Videos Learn how to master email marketing and how to use pbSmart Connections with our friendly email marketing video tutorials. Here you’ll get access to all of the videos available in the Learning Center. Watch Videos

Frequently Asked Questions Get answers to the most frequently asked pbSmart Connections and email marketing questions.  Read More